We partnered with Fortnite to turn lava into flava and allow players to emote while dying for the first time in the game. What results was a custom, immersive island where players were encourage to sacrifice themselves to the flowing flava, even if it meant losing the game.
How do you get more people to eat even more wings covered in Frank’s during the Superbowl? You create a very fake, but real, bone based currency and Buffalo with Wings of Buffalo, an edible NFT you could buy with all yours bones.