ARMANDO FLORES ECD/CW

After winning the pitch to become Modelo’s AOR we were tasked with the job of refreshing their campaign, while keeping the essence of the Fighting Spirit alive.

There’s a direct correlation between the number of 5-stars reviews businesses get and their profits. So what better way to celebrate Cinco de Mayo than by giving Cinco Star reviews to your favorite Mexican restaurants and bars.

Forget Party City sombreros and fake mustaches. If you want to Cinco Authentico gets all of your party supplies from The Modelo Mercado. A stoppable Instagram experience that helped consumers Cinco Authentico, while benefiting Mexican-American small business owners.

When you mix The Fighting Spirit with college football fans you get Full Time Fans.

Passionate futbol fans have no problem spilling blood, sweat and beers for their team.